SpeedCast | Proactive PR - Communications that count

SpeedCast

The Challenge

SpeedCast is a leading global satellite communications and network service provider, offering high-quality managed network services in more than 90 countries and a global maritime network serving customers worldwide.

In May 2015, SpeedCast expanded its horizons to become a truly global player, as it continues to be the major market consolidator. During the year, SpeedCast made five strategic acquisitions, targeted at either strengthening its capabilities to serve target priority verticals or to fill gaps in its geographic presence.

To support this global expansion, SpeedCast needed to consolidate its position as a global thought-leader and industry expert within the market, particularly within the key regions it had expanded into in Asia Pacific and Africa.

Actions Taken

Proactive PR created a tailored strategy to target top tier publications, building on existing relationships with the media and identifying high-profile publications within the key regions. Proactive PR successfully pitched SpeedCast as industry leaders which translated into media briefings and, most importantly, valuable coverage in the targeted publications.

Results

By May 2016, Proactive PR had secured 25 article placements and achieved coverage for SpeedCast in top tier publications around the world including;

  • Sat Magazine
  • Satellite Pro Middle East
  • Teletimes International
  • Via Satellite
  • Satellite Evolution Asia
  • Space News
  • Telecom Review APAC
  • Sat TV Week
  • Connect World APAC
  • Wantok Nuispepa
  • African Wireless Communications Magazine Yearbook
  • Marine Electronics and Communications
  • Post Courier
  • Southern African Wireless Communications

Proactive PR placed 60% of these articles in Asia Pacific and African top tier publications which firmly established SpeedCast’s position as thought-leaders and industry experts within the regions the company had recently expanded into. In total, Proactive PR has generated a total of 2,674 pieces of coverage for SpeedCast through feature article placements and distribution of news releases.

25
top-tier feature placements

2,674
total coverage