Open Mobile Alliance | Proactive PR - Communications that count

Open Mobile Alliance

Situation

Open Mobile Alliance (OMA) – the developer of mobile service enabler specifications – was looking to raise awareness of its brand internationally within the wireless industry and promote itself as the standards organisation that delivers high-quality, open technical specifications to provide value and benefits to members.

To do this, it wanted to be seen in key technology publications, raise its profile within the analyst community and boost its presence at relevant industry events.

Our Task

Utilising our experience of working with mobile and wireless standards bodies, we worked with OMA’s marketing director to identify relevant publications. By building on our relationships with relevant media contacts and pitching appropriate content to them, we enabled the OMA to present its standards and messages across the globe in key technology titles.

We also researched significant industry events, securing speaking slots in prominent tracks and panels, and gaining further recognition for the OMA. To elevate the brand even further, especially within the analyst community, we promoted the OMA’s presence at these events, organising one-to-one interviews with analysts, research companies and journalists.

Results

Since January 2015 alone, we have secured more than 4,000 pieces of coverage for the OMA, including articles in Tier 1 publications such as Global Telecoms Business, Intercomms, IoT Now and Connect World. In addition, we secured 48 contra deals with an estimated value of $72,000, and 21 free speaking opportunities at leading industry events, estimated to be worth $63,000.

We also delivered a bi-monthly event newsletter for OMA members, sharing discount codes for secured events, and arranged media briefings at some of the industry’s biggest gatherings such as Mobile World Congress. Our in-house film crew assisted the OMA throughout the contract, filming video case studies and demos with its members. Outside of the events, we kept up momentum by scheduling telephone and email media briefings with senior OMA representatives.

Proactive PR operated seamlessly as OMA team members... Director of Marketing Elizabeth Rose
OMA

4,000
pieces of media coverage generated

$135k
estimated ROI