HUBER+SUHNER is a global Swiss company which develops and manufactures components and system solutions for electrical and optical transportation of data and energy.
The company serves customers in the Communication, Transportation and Industrial markets with cables, connectors, cable systems, antennas and other passive components, leveraging its expertise in radio frequency, fibre optics and low frequency technologies. The products stand out due to their exceptional quality, reliability and durability – even under harsh environmental conditions.
As the company continued to grow, HUBER+SUHNER needed to raise its profile at a series of key events, as well as positioning itself as thought leaders and experts in technology and infrastructure for its key markets.
Proactive PR was brought in by HUBER+SUHNER to help support the following objectives:
During the 2015 PR campaign Proactive PR drafted and issued 25 news releases and 15 media alerts. It also conducted 32 media and analyst briefings and produced 13 video interviews, as well as supporting the company at 15 industry events. The agency also drafted and placed nine thought leadership articles.
The PR activity generated 1,105 pieces of media coverage with an Advertising Value Equivalent (AVE) of more than £5,000,000.
Key achievements during the period included:
HUBER+SUHNER is now seen as a leader in its target markets and regions as a result of the increased brand awareness generated by Proactive PR. The company is now seeking to further increase its penetration of vertical sectors and secure its position as a leading technology infrastructure partner for global businesses.
Proactive PR is extremely results-driven; the team worked hard to deliver results & raise our global profile...Head of Marketing Communication Axel Rienitz
pieces of media generated