Greenwave Systems is a global Internet of Things (IoT) software company, with offices in California, Denmark, Singapore and South Korea. With many players attempting to find their niche in the crowded IoT marketplace, Greenwave Systems decided to use two European telecoms events to enhance its media profile – Broadband World Forum and Web Summit. Both events were experiencing an increase in traffic due to the growing role of the IoT in telecoms and it was exactly this audience which Greenwave Systems wanted to catch the attention of.
To help relay its message and maximise its activity, Greenwave Systems enlisted the help of Proactive International PR, which was tasked with raising the profile of the company in the run up to the events and being present on-site to ensure everything ran smoothly.
Proactive PR worked closely with the Greenwave Systems team to identify potential news stories it could use as a hook to attract the journalists and analysts attending Broadband World Forum and Web Summit.
Due to there being no specific customer announcements or product updates, a more tactical approach was needed and Proactive PR quickly identified Greenwave Systems’ chief scientist Jim Hunter as a hook, developing two separate Media Invites tailored to each event. As well as highlighting Hunter’s unique take on the IoT landscape and when event attendees could hear him speak, the Media Invite also revealed details of the AXON Platform and invited press to view a live demo of the IoT platform.
For Broadband Forum, Proactive PR also developed a Conference Report to be issued immediately after Hunter’s presentation, while at Web Summit, the team acted as on-the-spot reporters, producing a thought leadership Press Release based on a Q&A session with Hunter. Alongside this, Proactive PR also produced video interviews with Hunter at both shows.
The agency also developed comprehensive social media schedules – including live tweets and industry news – and worked to secure briefings with analysts and journalists to take place during the show in London.
During the events, Greenwave Systems hosted briefings with leading industry publications and analyst houses such as Techworld, ReadWrite and Current Analysis.
The Conference Report produced by Proactive PR for Broadband World Forum was handed out to gathered attendees directly after Hunter’s presentation, emphasising the company’s leading position within the IoT industry. It also received coverage from top publications, including IoT Tech, IT Wire and The Register.
Meanwhile, the on-the-spot Press Release written at Web Summit was approved overnight and issued less than 24-hours after it was written, creating further exposure for Greenwave Systems and attracting coverage from leading trade news outlets such as IoT Evolution, IoT.do and IT Security Guru.
The interview filmed at Broadband World Forum was also featured on Total Telecom, furthering Greenwave Systems’ position as thought leaders in the IoT space.