ECOC Exhibition | Proactive PR - Communications that count

ECOC Exhibition

The Challenge

As the organiser of the ECOC Exhibition – the largest optical communications exhibition in Europe – Nexus Media Events needed a bespoke PR company that could deliver day-to-day PR activity and integrate seamlessly with its own in-house marketing team to secure sponsorship agreements and carry out all of the filming at the event.

Even though the event takes place over a few days, the ECOC team needs year-round PR support, with different pressure points arising each week. The ECOC team itself also has to attend a lot of industry events to make sure it has the most up to date speaking tracks for it own Market Focus sessions.

Actions Taken

Ahead of the Event

Proactive PR has supported the ECOC Exhibition since 2009 and is very much in sync with everything the ECOC team needs. We have an in-depth, face-to-face briefing from the marketing team at the beginning of each year and keep in touch via weekly emails and calls.

Publicity for the event is key and Proactive PR researches and writes all of the exhibition’s press releases which provide important updates about the event each year. Proactive PR also runs the ECOC Exhibition social media and helps secure sponsorship opportunities and contra deals with local and international optic or cable focused companies. Proactive PR also ensures ECOC exhibitors are kept up to date with any new information relating to their bookings and actively encourages media contacts to register and attend the event.

 

During the Event 

Each year the ECOC Exhibition travels to a new international location and Proactive PR supplies two full film crews to ensure every key moment is captured. The Market Focus sessions are particularly popular with attendees and Proactive PR dedicates one film crew to interview all of the speakers and record valuable footage of delegates enjoying these talks. These are then edited and rendered by the Proactive PR in-house team and supplied back to the ECOC team for it to publish on its website and social media channels.

In addition to the above, Proactive PR writes all of the show daily news which is then featured on the ECOC Exhibition website each day during the event. These news articles are time sensitive and have to be written at the event to incorporate all of the day-to-day activities. Quotes from speakers, exhibitors and attendees are all gathered, drafted and approved on-site by the Proactive PR team before the completed show daily is uploaded to the ECOC website.

The Results

The ECOC Exhibition is an industry-renowned event that companies and delegates attend year after year. Proactive PR has actively increased the publicity surrounding the event and significantly increased the media coverage from 56 individual pieces in 2009 to 2,323 individual pieces in 2015.

Proactive PR has also boosted the ECOC Exhibition following on both Twitter and LinkedIn. Since the beginning of 2015, the ECOC Twitter followers have increased from 885 to 1,454 (61%) and the LinkedIn group has grown from 150 to 259 members (58%).

At the 2015 event, Proactive PR produced more than 12 hours of video footage and interviewed 20 on-site exhibitors, Market Focus speakers, attending delegates and key exhibition sponsors.

We've seen a huge increase in media coverage since using Proactive PR... I would recommend the team to anyone looking for PR support. Marketing Manager, Nexus Media Events Catherine Williams
ECOC Exhibition

2,323
pieces of coverage in 2015

61%
increase in Twitter followers