Proactive International PR, a leading UK-based technology public relations consultancy, today announced it has been selected to provide services for ETELM, a leading manufacturer of advanced Mission Critical communications systems.
Under the contract, Proactive PR will support ETELM with the promotion of its new LTE base station, the e-LBS. This is a major breakthrough for LTE technology in Mission Critical applications such as “blue light” services and will allow operators to boost their coverage areas from existing locations. The e-LBS was launched at last month’s AfricaCom.
ETELM chose to work with Proactive PR due to its strong international experience and media relations.
“As we look to increase our presence in new, key markets, it was important to select a PR consultancy which is extremely results-driven and has experience working internationally,” said Nicolas Hauswald, Sales and Marketing Director at ETELM. “After working with Proactive PR for more than a month now, we have already seen a high increase in media interest and are scheduled to speak to some of the top analysts and journalists in our field. We are very excited for the year ahead.”
ETELM, which has more than 35 years’ experience around the world, has developed the e-LBS specifically to be compatible with existing LTE infrastructure and is also producing technologies to embrace TETRA and PMR over a single core network.
“ETELM is delivering real breakthroughs for LTE technology in Mission Critical applications and we are excited to add the company to our portfolio,” added Brian Dolby, CEO and Founder of Proactive PR.