About Us | Proactive PR - Content that counts

About Us

Proactive International PR is a UK-based internationally-focused, B2B public relations consultancy with a strong emphasis on telecommunications and technology. We have global reach and we exist solely to enhance the reputations, profiles and ROI of our distinguished customers.

Proactive PR has a rare specialism in working for standards-based technology forums and industry associations. We also have diverse and flexible multimedia capabilities with website copywriting, social media management and our own “white label” TV offering – Proactive TV.

We work hand in hand with several of the leading shows and conferences in the industry, covering PR activity and TV, which creates considerable networking opportunities for our clients and keeps the consultancy in regular personal contact with all the key media and analysts.

We couldn’t deliver the quality of show we do without Proactive PR - they are a big part of the ECOC Exhibition's success. Their videos are second-to-none, with professional production quality and fast turnaround. Beverley Lucas
Event Director, Nexus Media Events, ECOC Exhibition
Proactive PR has been a great help to us in reaching out efficiently to the optical community, as well as creating a more memorable post-conference documentation. Dr. Per O. Anderson
Global Chair, ECOC Conference
Proactive PR did a fantastic job supporting SCWS World and LPWA World. Our exhibitors truly benefited from the Proactive TV crew on-site, making it a huge advantage of our partnership. David Sackheim
Marketing Manager, Avren Events
The Proactive International PR team is truly considered by my entire department to be a trusted partner in achieving our public communications objectives. Lane Cooper
VP Corporate Communication, Technicolor
I would highly recommend using Proactive PR to promote your event! Lauren Farrow
Head of Marketing, Cloud & DevOps World
We've seen a huge increase in media coverage since using Proactive PR... Catherine Williams
Marketing Manager, Nexus Media Events, ECOC Exhibition
Proactive PR handled our Global Summit with grace and professionalism – the team is a pleasure to work with. Joshua Planton
Admin, Dynamic Spectrum Alliance
The Proactive PR team has been fundamental in promoting oneM2M’s existence with global media and analysts... We wouldn’t be without them! Ultan Mulligan
Vice Chairman of Marketing and Communications committee, oneM2M
Proactive PR has been an invaluable and trusted partner in IDT’s marketing and PR efforts... Stephen Mills
Marketing Director, IDT
From the moment we started working with Proactive PR, the team went above and beyond the call of duty... Torsten Notzke
Director of Marketing Communications, Thaicom
Proactive PR’s global reach and telecommunications knowledge is invaluable...   Scott Lofgren
President, UPnP Forum
Proactive PR were an ideal choice to support my team... Mark Johnstone
CEO , Nexus Mediacom
The Proactive PR team is young, fresh and motivated... Kerstin Roost
Public Relations Director, Newtec
Proactive PR delivers on its promises and continues to exceed results... Donna Yasay
President, HomeGrid Forum
Proactive PR is extremely results-driven; the team worked hard to deliver results & raise our global profile... Axel Rienitz
Head of Marketing Communication, Huber+Suhner
Proactive PR has been exactly that, proactive... Leon Hardwick
VP, Global Sales and Marketing, SpatialBuzz
Proactive International PR brings great enthusiasm, commitment and experience to our in-house team... Rupert Owen
Director, Singapore Exhibition Services
The sheer energy and enthusiasm of the Proactive team is infectious... Robin Mersh
CEO, Broadband Forum
Proactive PR operated seamlessly as OMA team members... Elizabeth Rose
Director of Marketing, OMA
Proactive PR works diligently to raise the profile of our events... Gavin Whitechurch
Executive Director, Informa Telecoms & Media

Our team

Brian Dolby

Founder and CEO

Once upon a time, Brian had an idea to build a consultancy that actually did PR well. He has a weakness for detail, Nottingham Forest, golf and chocolate.

Tiffany Cracknell

Account Executive - Corporate

Tiffany has recently relocated to the Nottinghamshire area after working in PR and recruitment in London. She loves travelling, trying out new places to eat and (attempting!) to play squash.

Jayne Brooks

Account Director

Tea enthusiast and former journalist Jayne is our Yoda of writing. She has nearly eight years of experience in the PR and Media industry and is an unashamed fan of the Australian TV show Neighbours.

Tasha Pearson

Account Executive

Natasha prefers to be called Tasha but she can’t quite bring herself to shorten it in her email signature – it seems far too casual!  In no particular order Tasha’s favourite things are good coffee, nice wine, time with her family and cake at the weekend.

Callie Sowerby

Senior Account Executive

Joining the team from her undergraduate degree in Public Relations and Journalism at the University of Lincoln, Callie found her love of media and Public Relations through her favourite TV show Ugly Betty. Callie is a self-confessed Nutella and Yorkshire tea addict who takes pride in knowing all the words to her favourite musicals Hairspray and Mamma Mia.

Simon Shortland

Multimedia Solutions Director

Night owl Simon is the office tech wizard and multimedia manager. He’s the one we call when we have any IT issue, need filming or video editing. When he’s not working, he can be found on the golf course or putting his papier-mâché skills to work.

Sheila Lashford

Senior Agency Consultant

Sheila is our resident linguist and loves exotic travel and learning how to say “hello” in as many languages as possible. Dabbling as an antique dealer in her spare time, Sheila has a passion for pretty porcelain, glittering crystal and anything else that sparkles!

Brittany Montzka-Caceres

Senior Account Executive

Brittany joins us all the way from Sydney, Australia.  Graduating with a double degree in Communication and PR, she is a self-proclaimed tech, gadget and game lover and regularly writes reviews on her blog.  She is also teaching everyone in the office Australian slang. Whether they like it or not.

Jessica Seddon

Junior Account Executive

Jessica joined the team after completing a PR degree at the University of Lincoln. When she’s not in the office, she loves nothing more than binge-watching the latest reality TV show and trying to visit all the Newark restaurants her colleagues have recommended! On the weekend, Jessica loves going home to Hertfordshire, mainly to see her chocolate Labrador, Buttons - but don’t tell her parents that!

Mike Shields

Account Manager

Mike comes from a background that takes in B2B journalism, public sector comms and agency PR and marketing. A serious music nerd, he runs a music reviews website and hosts a podcast exploring musicians’ influences and tastes. When not listening to other podcasts or new music, Mike likes trying new craft beers and getting stuck into gardening.  

Rebecca Peel

Account Manager

A journalism graduate from the University of Lincoln, Rebecca is rarely found without a book poking out of her bag. A self-confessed cheese, podcast and reality TV addict, what she doesn’t know about celebrities isn’t worth knowing!

Emily Mahon

Junior Account Executive

Emily has joined Proactive PR after completing a Masters degree in Media and Advertising at the University of Leicester. During her spare time, she loves exploring new places, decorating her new home and spending time with her friends and family, and of course her dog, Chino!

Victoria Watkins

Account Executive

Victoria is a PR and Media graduate from Sheffield Hallam University. In her spare time, Victoria can be found trying out new restaurants, walking her dog, and watching YouTube make-up tutorials (but not all at the same time)! She is a keen baker and prides herself on making the best gluten-free chocolate cake.  

Sarah Bryan

Account Executive

Former journalist and proud Netflix binge-watcher Sarah joins the team after more than two years in the media industry. In her spare time if she’s not finding inspiration for her new house on Pinterest with a cuppa in hand, Sarah can be found eating chocolate whilst planning when she can next go on a sunny holiday.

Our clients

Our past and present clients range from UK start-ups to global giants. We take our clients’ key messages and turn them into dynamic, media-penetrating campaigns. We do this thanks to our blended PR approach and a diverse PR team background which includes newspaper journalism, marketing, sales and financial services. All of our case studies are a testament to our passion, drive and determination to get the results clients expect.